Is radio dead?

Depends on who you ask.

Like most industries, it’s in flux. The radio industry is finding new ways to be relevant and continue to connect with its audience. That said, when you get a listener’s attention, you’d better keep it by getting to the point quickly. I urge my clients away from the traditional 60 to a 30 or even 15 second spot. If you can’t say what needs said in 30 seconds, then you’re doing something wrong. And you should hire this guy (I’m pointing at myself) to help you out.

Some storytelling 60s

Some to the point 30s

Get the job done 15s

Same audio bed used for radio and TV!